ABIDJAN-

Abidjan, Côte d’Ivoire, is preparing to host the 10th edition of the International Tourism and Leisure Fair (SITLA) from 19–21 September 2025, in partnership with UN Tourism. This landmark gathering will be held under the theme: “Technological Innovation, a Driver for the Development of Tourism and Leisure.”

Marking a decade of growth, SITLA has become one of West Africa’s most influential platforms for tourism professionals, investors, policymakers, and innovators. The 2025 edition aims to position technology at the heart of tourism development, showcasing how digital solutions, smart tools, and creative innovations can accelerate growth in Africa’s tourism and leisure industries.

A milestone edition with forward-looking discussions
This special anniversary edition will feature high-level panels, exhibitions, and networking sessions designed to generate fresh ideas and lasting partnerships. Participants will explore how innovation can strengthen Africa’s tourism ecosystem while making it more sustainable, inclusive, and globally competitive.

Key themes and panels will include:

Financing & Attracting Investors – strategies for unlocking funding and strengthening investor confidence in African tourism projects.

New Technologies for Africa – exploring digital tools such as artificial intelligence, virtual reality, and smart applications that enhance visitor experiences.

Ecotourism & Sustainability – promoting environmentally responsible tourism models that protect biodiversity and local communities.

Gastronomy, Tourism & Leisure – highlighting the growing influence of African culinary tourism and its potential for global appeal.

Why Abidjan?
Côte d’Ivoire has established itself as a dynamic tourism hub in West Africa, blending rich cultural heritage with modern infrastructure. Hosting SITLA in Abidjan underscores the city’s role as a gateway for innovation, investment, and cross-border collaboration within the tourism and leisure sectors.

Join us in Abidjan from 19–21 September 2025 and be part of the future of African tourism!

For registration and further information, visit: mysublimecotedivoire.com